How CloudSmiths helped the Altron marketing team transform its project visibility, collaboration and management to accelerate project delivery.

About Altron

Altron is a South African technology company. It specialises in IT services; digital transformation solutions; and security and technology infrastructure across South Africa and the African continent, to reach a global client base.

The Challenge

As a matrix marketing team in a multi-divisional ICT enterprise, unified visibility, seamless collaboration and streamlined project management are crucial to supporting Altron’s marketing services and campaign delivery. Operating across multiple, disparate platforms created communication gaps, data silos and a lack of transparency into project status, real-time progress and deliverability.

Fragmented Visibility, Operational Backlog

The Altron marketing team was struggling to harmonise its cross-departmental project management while streamlining incoming and ongoing work requests. Disconnected platforms, siloed systems and a lack of focused automation left teams unable to collaborate and share project data effectively, managers struggling to gain oversight and control of project status and leaders unable to gain critical insights to drive strategic decision-making.  

These infrastructure and process gaps created time and operational constraints for the marketing team, impacting productivity and output.

Limited Visibility

A lack of visibility into project timelines created delays, compounded by no centralised way to view incoming, in-progress and completed work requests.

Ineffective Collaboration

Disconnected teams across multiple platforms resulted in ineffective collaboration, poor handover management and project bottlenecks.l

Nonexistent Automation

Manual reporting slowed critical decision-making while inefficient processes complicated work request collection and management.

The Solution

CloudSmiths Transformed Altron’s Marketing Project Management Ecosystem for Seamless Efficiency.

CloudSmiths leveraged Asana to design a tailored implementation solution that addressed and solved all of these challenges.

Always-On Automated Workflows

Using Asana, CloudSmiths built automated workflows, request submissions, project creation in portfolios and approvals for better visibility and collaboration

Automatic Data Sync and Integrations

CloudSmiths integrated Altron’s SharePoint and Teams platforms with Asana for seamless, real-time data sync and communications.

Effortless Project Monitoring and Reporting

CloudSmiths created milestone tracking with evidence-based project handovers and built custom reports and dashboards for tracking team assignments between departments.

The Results

Effortless Cross-Departmental Project Execution, Collaboration and Management.

Supercharged Productivity

Speedier request submission processing and reduced co-ordination time has supercharged the marketing team’s productivity.

Faster Project Delivery

Automated workflows and integrated teams create faster project delivery for the marketing team while boosting visibility for teams and management.

Enhanced Cross-Team Collaboration

Unifying all teams, departments and operations on a single platform has powered instant, seamless collaboration across Altron’s marketing team.

✔ Transformed Project Execution

✔ Streamlined Work Request Management

✔ Integrated Data and Team Communications

✔ Centralised Visibility Across the Marketing Team

✔ Data-Driven Milestone and Task Tracking

✔ Real-Time Visibility Across Dashboards and Reports

CloudSmiths transformed the Altron marketing team’s project management framework, eliminating inefficiencies and enhancing cross-functional teamwork. With the support of automation, integrations, and real-time tracking, the marketing Team now delivers faster, data-driven campaigns with strategic alignment.

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